Welcome to Santa Rosa – where business meets adventure!
Nestled in the heart of New Mexico, Santa Rosa is a rural community with big opportunities. Famous for its crystal-clear lakes, world-renowned Blue Hole, and friendly small-town charm, it’s the perfect place to start, grow, or showcase your business.
The City of Santa Rosa invites all business owners to conduct business in our city. Please find the required forms below to register your business. Print, sign, and return applications to City Hall located at 244 S 4th St, Santa Rosa, NM 88435 or call (575) 472-3404 for more information.
Why Do Business in Santa Rosa?
🎯 Access to thousands of visitors each year drawn to Blue Hole and Santa Rosa Lake State Park
🎉 Weekly summer events with live music, food, and fun
🛍️ Friendly locals and tourists eager to shop, eat, and explore
💼 Simple, low-cost licensing and vendor setup
Get Started with These Required Forms
You can download and complete the forms below. Then email them to docs@santarosanm.gov.
📝 New Business License Application
For businesses starting fresh in Santa Rosa.
Fee: $25
🔄 Business License Renewal
For businesses with a current license.
Fee: $25
🎪 Vendor Permit Application
For pop-up vendors at summer festivals.
Fee: $200 for the season or $50 per weekend
